Tales of our woes – The Government and Bud Select

We slipped by the big excise tax hikes proposed last spring but Illinois didn't. On Sept 1 they add 13¢ to each six-pack (retail, probably a quarter). 90¢ more a fifth for spirits. article

Michigan's Liquor Control Board has frozen wholesale prices on spirits. It's affecting New Holland's release of their Dutchess Vodka. They have been selling their house-distilled spirits (vodka, rum, gin, whiskey) only at the brewpub. By law, they have to sell it to the brewpub as they are two separate corporations. New that they want to put it out to the public they have to use their internal pricing (which doesn't allow for freight, inventory, or packaging costs).

They say "This ruling prevents the Michigan distribution launch of New Holland's Dutchess Vodka.  Without an exception to or elimination of this price freeze, New Holland cannot afford to sell their Dutchess Vodka into Michigan distribution.  It was scheduled for an October release. . . In fact, it forces us to replace those potential sales by considering distribution of Dutchess to other states where our margin is intact; contrary to the intention of limiting smuggling or supporting Michigan businesses."

Whoa, don't buy up all the MGD 64 in order to save calories. A-B has started test-marketing Select 55. From their press release:

0908-BudSelect"... light golden lager with 55 calories and 1.9g carbohydrates per each 12-ounce serving, SELECT 55 answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles. ...

Perfect for a variety of occasions, adults will enjoy SELECT 55 at a double-header baseball game, while grilling on a hot summer day or relaxing at home with friends.

Featuring a light golden color, SELECT 55 is made with caramel malts and a blend of imported and domestic hopping. Brewed to complement the full-flavor of Budweiser SELECT, SELECT 55 features a unique recipe that gives the beer its crisp finish with aroma notes of toasted malt and subtle hopping.

Brewed at Anheuser-Busch's St. Louis brewery, SELECT 55 is available in 12-ounce, clear signature crown glass bottles in 6- and 12-packs, and 12-ounce aluminum cans in 12- and 18-packs."

Available now in Chicago, Peoria, Louisville, Dayton, and Cincinnati.

1 comment:

michael Reinhardt said...

This whole conversation of 64 and 55 reminds me of something about Mary and the 6 minute abs thing. Who wants to drink any of these beers? I knew this tax junk would keep coming down the pike. Sin tax!

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