Upcoming Beer Events / Super Bowl Campaign

Need a good beer event to fight the winter (or whatever you call this) blues? Sure you do – so here are a few suggestions for the upcoming week:

Jan. 12th: Readers in northern Indiana may want to make a run across the border to Kalamazoo for a rare firkin tapping of Bell’s legendary Hopslam. Great way to kick off the upcoming activities of Kalamazoo Beer Week if you’re able to spend more time in the area.

Jan. 14th: Saturday brings the first anniversary celebration for Flat 12 Bierwerks in Indianapolis. The party runs from 12-6 and will include the tapping of Winter Cycle Double IPA which is described as Half Cycle's pissed off viking cousin. Sounds promising. The staff also plans to offer a variety of specialty and barrel-aged beers in the tasting room on Thursday and Friday.

Jan. 15th: For southeastern Indiana, Sunday brings The New Albanian’s Old Lightning Rod Day from 10-6. The event commemorates the birthday of Benjamin Franklin featuring a special menu and the release of a throwback strong ale from Colonial American times. In addition to this, New Albanian has announced the first 36 beers for Gravity Head 2012. Let the madness ensue.

Looking ahead a few weeks, be aware that VIP tickets for Winterfest are sold out. Better get your general admission tickets while they last – this event will sell out!

Finally – and this is very cool – Bob Mack from World Class Beer is working on a “Drink Local” campaign for Super Bowl week. Along with sponsoring shuttle buses that will run between downtown and craft beer hot spots Mass Ave. and Fountain Square, there will be a Twitter hashtag to help get the word out. So Twitter users, remember to use the hashtag #IndianaBeer that week to get out the word about local craft beer and where attendees can find it! Or we can all just bow down to the propaganda blitz that will be delivered by The Man a certain light lager. It’s your choice.

Cheers, Nathan