And Upland has a generic label approved for the next round of Caleb’s sour ales (right). According to a press release, a Gueuze is in the offing.
Homebrewer Frank Petrarca gets his 5¢ in about “Craft brewers' beer is no threat to sobriety at fair”.
CraftWorks responds to the rumors about Rock Bottom:
“As far as the post on the “Brewpublic” blog which asserts that Gordon Biersch is forcing Rock Bottom brewers to all make the same beers, that is simply false and frankly bizarre. Management and Brewers from both companies have the utmost admiration and respect for each other and the beers we produce, as well as the people who enjoy them. We acknowledge that we do many things differently, but we embrace those differences and would never take any action to jeopardize the quality, variety or consistency of our beer.
That said any merger is like a marriage, meaning there will be some changes and compromises and we are still trying to figure out what those might be. There has been some discussion of developing a few consistent core brands at Rock Bottom, as we have at Gordon Biersch, but by no means would that entail restricting the “freedom” of the Rock Bottom brewers to create and serve their wide variety of award winning styles, from mainstream to extreme. There also seems to be some misunderstanding of what we do in the brewery at Gordon Biersch. True all GB breweries produce the same five classic German styles, all of which have won GABF and World Beer cup medals, but we also allow our brewers to come up with their own more “out there” interpretations of German biers. Last year we received GABF medals for Rauchbier and Eisbock and we are currently producing Imperial Pilsners and Sticke Alt beers as well.
I implore you to keep on open mind about what “Craft Beer” is and who defines it. We have 68 hard working brewers whose livelihoods and families depend on the wisdom of beer connoisseurs such as yourself not to let be led astray by the self appointed “experts.” Like beer, information is best when it is obtained fresh at its source. So let them chatter all they want, we will continue making some of the best beer you can find on the planet in hopes that you will appreciate imbibing it as much as we appreciate your patronage.
Prost,
Kelly Wilson
Director of Marketing – Brewery Restaurant Group and Specialty Concepts
CraftWorks Restaurants & Breweries, Inc.
Probably better than Pee Cola.
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1 comment:
These kind of misunderstandings are common in a competitive market.
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